Using PPC Advertising To Get Fast Targeted Traffic | Abizsuccess

Sunday, December 9th, 2012 at 9:19 pm ?

Many internet marketers today use pay per click advertising as their main source of website traffic. The reason for this is simple: PPC is the most efficient way to immediately generate website traffic. PPC advertising can be scaled up or down depending on the size of the online business; it can even be done effectively by people who market affiliate products. Millions of people use search engines every day, which is why PPC can be such a good source for traffic. Search engines will always be the best way to connect with buyers who are looking for exactly what you are selling. Using the right keywords is just as essential to pay per click advertising as it is to listing organically in the search engines. The fact is, however, that with PPC you can get noticed almost immediately, whereas ranking well in the natural search results can take months. There is no time lag; you can get your ad at the top of Page 1 right away if your bid is high enough.With PPC, all you have to do is outbid the competition and your ad can be at the top of the listings immediately. This brings you instant traffic that is not only targeted but is also high quality. Keep reading and discover some of the best ways to create PPC campaigns that bring you high profits.

One essential practice that some people neglect is testing all of their landing pages. Writing great ad copy and having top placement is only the first step in a profitable campaign. Your landing page also has to compel your visitor take whatever action you want him to take: make a purchase, fill out his e-mail, etc. Without this, you cannot have a successful campaign.

All those clicks you get will only be costing you money if you don?t take the time to design an optimized landing page. This is why you have to test your landing pages. Have your ads for every campaign point to a minimum of two different landing pages. You simply must do this if you want to maximize the performance of your PPC campaigns. By continually testing landing pages, you can gradually find higher and higher converting ones, while discarding the ones that don?t perform as well. In your PPC ads, give some benefits to encourage curiosity. The will help your CTR, click through rate. People naturally are attracted to, and are responsive to, benefits when they see them in ads. The more they feel there?s a lot in it for them, the more conversions you?ll get with the ad.

Also, you can aim for those keywords that don?t cost much but are targeted enough. Don?t feel that you always have to have the highest bid for every keyword. Remember, people click on ads that aren?t at the top of the page too. However, you don?t want to appear further back than page 2 or you won?t get much attention.

In short, if you are looking for a reliable way to get high quality traffic, PPC advertising is for you. Before you invest in PPC, though, you should do your research and set your budget at a level you can afford while you are still learning. All the techniques with internet marketing are available to anyone who chooses to use them, but it is interesting that they do not all use them with the same degree of proficiency.

People love case studies, and we will not provide one but you could do one on commission infusion Justin Michie as it applies to IM. Some people do things better than you and many do it worse; so we think it is a great idea to want to do it the best ? pass them all.

If you are extremely confident you are doing everything right, then how about testing that and getting a more experienced opinion? What can trip up so many in the beginning is they do not realize the need to have a solid knowledge of different subjects because all we do pulls things from many different bodies of knowledge.

Our point to all of this? Be different and optimize your marketing and advertising campaigns through, usually, A/B split testing.

Tagged with: business ? make money online ? marketing ? work from home

Filed under: Small Business

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Source: http://abizsuccess.info/5908/using-ppc-advertising-to-get-fast-targeted-traffic/

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